Real Estate Social Media Outsourcing: Simply Social

Real Estate Social Media Outsourcing: Simply Social

Maya Paveza Real Estate Social Media ExpertIt’s time to announce the latest development for EstateSocial and Maya Paveza (creator of the mayaREguru brand and persona).

Over the last few years the frequency of the request for help “outsourcing social media for real estate” has grown exponentially, and we are now going to meet some of that need.

EstateSocial will start taking reservations for market positions for real estate agents to purchase exclusive rights to have Maya create their content and socialize their real estate business. This will include daily account management, content posting, and even monitoring of potential leads in your market on social channels. We will also “engage” with your audience on your behalf after creating an agreed upon “tone” and “voice” for your social media presence.

Maya Paveza is recognized as one of the thought leaders in social media for real estate and, quite literally, wrote “the book” on social media for real estate in 2009. The NAR CRS Designation selected Maya to present Twitter for Real Estate, she also have presented social media for the IMSD Designation, Active Rain and spoken at numerous conferences for the real estate industry, as well as general social media conferences on the topic of real estate including multiple Coldwell Banker Social Media "RockStar" Panel 2011140Conferences with her friend Jeff Pulver. In 2010 Maya and Human Business Works, a company created by Chris Brogan, created and launched TheHipRoof – a real estate social media educational community (now offline and dormant following Maya’s 2011 ice skating accident in which she broke her hip and arm and was sidelined for more than 18 months).

“I have resisted the demand, under the misconception that outsourcing wasn’t the right way to do it, but with my physical limitations I now need to re-examine a lot of things in my life and my focus. I realized if I really wanted it done right, and to protect the truly qualified and differentiate between the real experts and the masses of “pretenders” who are after the real estate industry like sharks in a feeding frenzy it was time to act. That inspiration came from a recent conversation with my friends Whitney Hoffman and Gloria Bell which reminded me and reignited my joy of social media, we are passionate about social media so rather than fight “the pretenders”, it’s better to be out there and be accessible and affordable, it’s a choice, and it’s about love of the medium and the industry” said Maya in a recent interview with a media publication (not yet published), “I can’t do the day to day activities I used to as a real estate agents, and as hard as I have fought to return to training and coaching, I am getting an enormous push-back because my business isn’t where I was – when I was the #1 Agent in the State for a brand – I am physically unable to do that now. The time offline took me out of the public eye enough to focus on my family, priorities, some consulting work, and to realize I just really enjoy creating and curating content, so why not do it for others and make it accessible, truly affordable and really good quality content curation and engagement, I mean who else has the experience I do – I actually am a REALTOR, an Associate Broker and Salesperson, not some marketer who is targeting the industry, I was in advertising, marketing and technology before I changed my focus to real estate, but it has been my passion – along with technology since I was 10 years old. I am extremely excited to start and looking forward to collaborating with some of my favorite vendors!”

The packages are currently in development, as well as the market definitions but we guarantee that original content will be exclusive to you in your market space and that content will include an original blog post once per week, content curation and sharing on the following platforms Twitter, Facebook, Instagram, Pinterest, Google+ and more, all created and implemented by Maya Paveza herself.

It's all about the friends you makeA focus of all content will be to build organic search engine optimization and reach. The first packages to be offered will be for agents direct to consumers, with future packages for brokers who are focused on recruiting.

Packages will be priced below $500.00/month with a weekly blog post, 4 original Twitter posts per day, 2 times daily Facebook posts, and additional posts on the other platforms. There will be a one time set-up fee to create and/or optimize social media accounts.

For more information email maya (at) mayapaveza.com

Is Your House Haunted? ‘The House Cleaner’ Can Help

I am excited to announce an addition to the EstateSocial Team and a new feature for this blog. I recently encountered a few situations where properties had a distinctive “energy” about it, whether I felt panic, nervous or anxious – I wasn’t sure what was happening.

I did some research and came across “The House Cleaner” – a fellow REALTOR and licensee, who also offers the added service of being able to “transition” the energy in those sorts of properties, typically resolving the sensation. It has actually shown results in getting properties sold.

The best way to say it, when you walk into a house and just KNOW there is something you don’t like about it, it could be the perfect house but just something “feels wrong” about it, this could be the reason and “The House Cleaner” can help resolve, or guide you toward a resolution.

I have asked them to join the team here and contribute as they are able. They prefer to remain anonymous here, but will be happy to answer questions, or even consider visiting properties if you have a problem house or listing.

I hope everyone enjoys these new glances into the “spiritual reality” that exists in many homes. The House Cleaner will tell us how to recognize things, and how to find a resolution to a problem energy or help in changing the dynamic of the energy.

Effective Communication in Real Estate: Buyers

Most consumers don’t understand the real estate process, and why should they?  They aren’t real estate salespeople and they don’t help people buy or sell real estate on a daily basis, yet many real estate agents neglect to explain the basics of the process to their clients.

It’s like speaking another language and forgetting that there may be a need to translate the terminology and process for the client to understand.  Agency is one of those terms that isn’t clear to most consumers, and sometimes not even to agents.

When working with agents, whether new or experienced, they frequently seem to forget that the terms and terminology that they use on a daily basis are “Greek” to the consumer.   I often have to pull that agent back to the basics and work with them to establish a process to educate their clients before they ever begin showing them houses.  When we fail to do this we are much more likely to find out clients have “wandered off” in another direction.

People don’t like to admit that they don’t understand something, so rather than say “What do you mean?” they will just nod their heads and go along with the flow of the conversation or tour.  Then the following week when that enthusiastic buyer is not returning your calls, or communicating with you – you will be at a loss to explain it.  The reality is this, many real estate agents are talking over a consumers head using real estate “jargon” and “lingo” that only confuses the client or customer.

The KISS principle applies beautifully here, but it’s a hard one to remember, keep it simple stupid, an in this case the “stupid” is the real estate professional who is in the process of scaring away their client.

Here are some tips to help you keep your clients, and communicate effectively with them.

  1. Start with a Buyer Education meeting.   –  When you first make contact, whatever the method of that first contact is, be sure to explain that your process involves a first meeting at your office to explain the process and answer questions on the real estate transaction, the buying process and the market conditions and practices.Part of this process is to also make sure that they are pre-approved with a lender and have a realistic and comfortable price point set for their needs.  You are also using this time to set a series of expectations between yourself and your clients.
  2. Set Expectations and Share Explanations.  – Making sure that your clients understand that you are there to serve their needs, and that part of that is to understand their expectations of you in the process is important.  This also allows you the opportunity to dispel some of the myths and misconceptions about the process and the practice of real estate.Some expectations that  should be reviewed at your first meeting include how they would like you to communicate with them, any specific time restrictions on your practice, how they can reach you if it is an emergency, and discuss and explain your commitment to them, as well as their commitment to you.
  3. The Mutual Commitment of Buyer Agency. –  Explaining in the simplest terms what agency means is important, I find saying something like “What we discuss stays between us, I can’t discuss anything you tell me without your consent, and I am obligated to provide you with any information I learn about a property you are interested in.  I am your agent, I work at your direction, as long as those directions are legal.” is a simple and effective way to explain it.

    I also like to explain that when I am showing them properties in a certain area and price point, I am not also showing those properties to anyone else.I am making a commitment to them, in my time and business, and may be turning away other clients, because it would not be fair or ethical to create a competitive situation for them.  You also need them to make the same commitment to you, which is why you then present the Exclusive Buyers Agency (or related) agreement to your client.  They protect themselves, and you protect yourself, when all parties participate and understand the commitment of buyer agency.

    Nothing hurts more than a client “keeping their options open” after you have turned away multiple other consumers in the same market as they are in to keep their best interests at heart, only to have them wander off and buy with another agent.  It happens, and it truly sucks to be the one it happens to, especially after you commit time and efforts to helping people over many years, sometimes even helping them find resources for credit counseling, etc.

  4. Ask If They Are Working with an Agent. – I always do this, and I suggest everyone do this.  Whether I was on office phone duty, or at an open house, I always ask a consumer who seems to want to engage my services if they have an Agent.  Frequently they do not, but sometimes they do – sometimes they tell me they have not signed anything and their options are open.  I will typically ask who their agent is, offer a compliment about that individual, or if I only know the name say “Yes, I have heard of them but have not worked with them, I only hear wonderful things” (keep it positive always), and I will redirect that client back to their agent.  I will also call that agent as soon as possible to notify them that their client reached out to me, or was at an open house.  I direct the consumer back to their agent, letting them know that their agent can show them any property that I can because we all participate with one another, so they won’t miss out on anything.

    Occasionally a consumer will insist upon working with me, they don’t get along with their agent, or they like my experience better, or thing I will provide them with better service, whatever the reason, I make sure they don’t have an agreement with another broker before, and will frequently send a referral agreement to the agent they had been working with (after I get them to sign an Exclusive Buyer Agency agreement with me) after I have contacted them directly and explained the situation.   Do unto others as the saying goes. It’s shame more agents don’t operate on this same principle.  I can’t even fathom the amount of guilt I would feel if I did this to someone else. Ick.

  5. Provide Market Data.  – I use RPR for this, I will pull neighborhood market activity reports, and also general neighborhood reports from NARRPR.com for the clients. These reports include some amazing economic indicators, demographics and some very sexy data in the form of things like heat maps for a variety of indicators.  I will review a report with the client and explain what each section is about and what the indicators are.  RPR is my secret weapon in impressing, and educating my clients.

If you communicate openly, effectively and respect other REALTORS we will all see a better public opinion of our industry I believe.  As well as educating the consumer, we are also educating ourselves.

So stop talking “jargon” and “lingo” and start focusing on customer service and needs.  If we communicate better, everyone’s experience gets better.