The 3 F’s of Real Estate Blog Content Creation

The 3 F’s of Real Estate Blog Content Creation

If content in king, then content creation is the Kings Mother. Without quality content then you might as well not have any content. The key to great content, no matter what industry you are working in is to follow the Rules of the Three F’s – Fresh, Frequent and Fundamental.

What is your Focus?

Your focus is on creating valuable and informative content for the real estate consumer, your community and anyone you want to connect with. This is organic lead generation at its best. If you are an established agent, a new agent, or just looking for a new element to add to your real estate practice, blogging is probably the most powerful of all online tools you can use (short of videos, but you can also combine the two – that’s a more advanced topic). Why should you care? What results would you get?

The Payoff

The Three F’s of Content Creation are the basics, and most reliable method to ensure that you content is relevant, timely and most of all gives you great search results. When search results are obtained through content creation like this we refer to those as “organic” which is the best, and most effective way to increase your search results on most search engines.

Let’s review the three F’s and explain why each is important and why if you do nothing else anywhere on line, you might want to consider these basics.

The Three F’s of Content Creation

  1. Fresh

    Fresh content means you are creating new content, it doesn’t mean you are reinventing the wheel, you are just providing a new spin on it. Have you ever wondered how many different way you could say a single statement? This is the time to figure that out. You do want to keep it Fun (maybe we should make this 4 F’s?) so that your audience is engaged, but don’t worry about your lack of training as a writer, it is more important to communicate in a conversational manner.

  2. Frequent.

    Make it frequent! Frequency is essential and truly non-negotiable. To get the optimum results from your efforts, you need to deliver that fresh content at least three times per week. Ideally posting fresh content five or even six days a week for the first few months will deliver faster and more powerful results, but if you are not up to the task then start with three days a week.

  3. Fundamental

    The content you are providing should meet a fundamental need of the audience you are trying to attract. Think of the questions that you are frequently asked, and use those as topics. I like to keep a micro-cassette recorder with me in the car to make notes on topic ideas that pop into my head. Keep a micro-journal in your pocket or pocketbook to help jot down notes as topics or ideas arrive.Your environment is a huge influence; the things you see every day as a REALTOR can inspire content creation. When you take a few minutes to really look you will be amazed at the plethora of inspiration there is right under your nose.

It’s Not Rocket Science (usually)

Content creation doesn’t have to be complicated so don’t over think it. Go easy on yourself and your audience, try writing about topics you are passionate about or extremely knowledgeable about in your market. Consider yourself the Welcome Wagon in many ways what would those new arrivals to your area want to know?

Just start writing, brief is best, trying to keep content about 300 words or fewer. That can be difficult for some people, and self-editing is not always easy. If you are like me and are extremely verbose, working your way toward being succinct is a daunting, but rewarding, task. I will never be as succinct and concise as some, but by my third edit I usually have dropped about 500 words.

Jump on in and get that content created!! If you don’t have somewhere to put it, don’t fear. We will cover that topic shortly.

What are some of your favorite fundamental topics to share on your real estate blog?  Tell us below in the comments, we will highlight the best ideas in an upcoming post!

Humanize to Connect in Real Estate

Humanize to Connect in Real Estate

Real estate agents are quick to adopt the latest social networking platforms, and almost as quick to abandon the same platforms. The advantage for the real estate agent who “gets” social media marketing – a lock on lead generation that costs nothing more than just being human and connecting with people. You need to humanize to connect with consumers on social media.

Humanize to connectReal estate agents are some of the earliest adopters of many of the most successful social networking platforms, but what differentiates those that “make it” with social media and those that do not? The answer is simple: Persevering at being human, flaws and all.

People want to connect with people they can relate to, I have preached this for years and will preach that until the end of my time. Social media is about building community, one human being at a time. Common interests are what unite us with others, and what builds a community. It is no different on social media, so why do so many real estate professionals treat it differently? The silver bullet myth.

Everyone wants a silver bullet, one that will solve all their problems and bring them to the pinnacle of their business, but there really is no such thing. You might subscribe to websites, worship at the altars of so called “social media guru’s” or even buy into the latest coaching or training product to cross your desk, but what substantiation do you have on the success of any of these? Usually that answer is – you never asked, you rely on word of mouth marketing (how ironic, since that is what social media is also about).

The key to build a successful presence on any social media platform is to be real, be authentic, be yourself. No one is perfect, I have gained more followers by sharing my failures, missteps, and foibles than in any other way. People enjoy knowing that they are not alone in the glory of the imperfections of day to day life.
Stop fretting about what you should share, and start sharing those moments when you have to laugh at yourself, or else you might cry.

Be real, and be connected.

Social Media for Real Estate Isn’t Complicated

Everyone is making things so complicated!

social media for real estate shouldn't be as big as the sky

The choices are are big as the sky.

Every time you turn around someone is telling you a new network to use, a new platform to try, another vendor to purchase from, and if that were not enough your phone is ringing off the hook with vendors “guaranteeing” top placement on search engines. They will build your SEO, SEM, and possibly another acronym you are yet to learn. The buzzwords abound, and rather than admit we don’t know what everything is, we sign up.

The problem has reached epidemic levels, like a bad pandemic the “You MUST’ves” are everywhere you turn, or look. What do you really need as a real estate agent to succeed in marketing yourself and your business in this world of digital media? Not as much as you think.

I began using “social media” to market my real estate business as soon as I discovered it in 2008. It wasn’t intentional at first, it was a native environment for me having grown up in Silicon Valley and cutting my teeth on Bulletin Board Systems on my Hayes 300 Baud dial-up in 1981. Prior to entering real estate I was a very experienced web designer and developer. Since I coded my own web pages the search engine optimization was something I was keenly aware of and well acquainted with. For me it was a natural process to flow from having already been focused on keyword writing for websites, as well as my background with marketing and advertising which grew from my keen interest in the psychology of consumerism, my brain was pre-programmed to form most communications in manners that the “hot topic” words (call them buzzwords now) were planted and evenly distributed from within the content.

My experience also had helped my thought process evolve into a very regimented strategic processing system. I frequently find myself thinking in “If, Then” statements of a sort – for instance “If I say

what will the reaction be” – therefore usually when I share something on social media an entire analysis has already occurred as my thought process has followed the path of that comment. Usually, because I was once really good at putting my foot in my mouth. Learning to think before I speak, and to listen more has been an important lesson in the last 5 years.

Back to the vendors selling search engine optimization of whatever sort… this frustrates me. So many of my fellow REALTORS are being taken advantage of, because all we ever hear is that we need to use search engine optimization and search engine marketing to keep our pipeline full, to make sure we are generating enough leads to keep our business flowing. The truth is that it’s not that difficult to do. Our job as local experts is the share information on the local area, if we focus on this on a consistent basis then the business will come to you in a variety of forms, including media requests for news stories and other opportunities.

It can be time consuming, and it is not easy to understand how to engage on some networks. For me it is simple, but I am a native and most people are not. We are going to take a look at some of the basics, to help demystify real estate social media. Why am I qualified to write this? I was one of the people that wrote the book, literally, on social media for real estate and how to successfully use it for your business.

Ready to learn?