Real estate agents are quick to adopt the latest social networking platforms, and almost as quick to abandon the same platforms. The advantage for the real estate agent who “gets” social media marketing – a lock on lead generation that costs nothing more than just being human and connecting with people. You need to humanize to connect with consumers on social media.
Real estate agents are some of the earliest adopters of many of the most successful social networking platforms, but what differentiates those that “make it” with social media and those that do not? The answer is simple: Persevering at being human, flaws and all.
People want to connect with people they can relate to, I have preached this for years and will preach that until the end of my time. Social media is about building community, one human being at a time. Common interests are what unite us with others, and what builds a community. It is no different on social media, so why do so many real estate professionals treat it differently? The silver bullet myth.
Everyone wants a silver bullet, one that will solve all their problems and bring them to the pinnacle of their business, but there really is no such thing. You might subscribe to websites, worship at the altars of so called “social media guru’s” or even buy into the latest coaching or training product to cross your desk, but what substantiation do you have on the success of any of these? Usually that answer is – you never asked, you rely on word of mouth marketing (how ironic, since that is what social media is also about).
The key to build a successful presence on any social media platform is to be real, be authentic, be yourself. No one is perfect, I have gained more followers by sharing my failures, missteps, and foibles than in any other way. People enjoy knowing that they are not alone in the glory of the imperfections of day to day life.
Stop fretting about what you should share, and start sharing those moments when you have to laugh at yourself, or else you might cry.
Be real, and be connected.