With the announcement of an agreement between Twitter and Google as written up on VentureBeat, there is some satisfaction at many levels, and a personal one as well, that those of us who have always been staunch supporters of the business use, and value, of Twitter can celebrate with the quiet confidence that “I told you so” isn’t needed to be said, but it obvious in the outcome – this landmark agreement between two technology giants.
The Value of Twitter for Real Estate
I have been a huge supporter of Twitter, and it’s power for search engine optimization in real time, since I began using the service in 2008. I spent a great deal of time educating the real estate industry on the benefits and value, the pure elegant power that is Twitter. Some would dismiss it, call it a waste of time, but those that “get it” have always seen the power.
Social networks move in and out of vogue with a near constant ebb and flow, but Twitter has remained mostly consistent in what it does, how it does it and the value proposition it has – wide open for use and interpretation. I have been asked many times, in interviews, at conferences, in meetings, while on stage talking about the power of Twitter, what my favorite social network is, it has always been – and still is Twitter.
It’s Always Been “Cool”
Although there have been times when people turned their noses down at my response, and moments when it was not “fashionable” to like Twitter, I have been steadfast in my belief, and my dedication to Twitter and the value it brings the world. The real time citizen reporter power has proven itself time and time again. The mainstream media accepts it, and recognizes the value of the live and real time conversation.
Twitter chats (using tools like Nurph) have become more and more popular ways to communicate ideas, and bring master mind resources together to brainstorm, share and evolve ideas and uses of the platform, of business use cases, and of customer service. Look for a new Twitter for Real Estate Chat beginning on February 17, 2015 from EstateSocial.com and @mayaREguru.
The Great Twitter “Told You So”
Quietly Twitter has grown it’s business model, and the power of the data it aggregates. Now, in 2015 Google – the powerhouse of search engine optimized data – acknowledges that Twitter has what it has never been able to build – a truly successful, reliable (no more Fail Whale – mostly) and desirable social network. There is quiet satisfaction in this for Twitter, who does a lot of great things (check out their #Transparency initiatives, to see how pro-user they have always been).
I have always deemed Twitter to be the “One Ring” of social media, to connect them all, and I truly believe this proves that point even more. The true value of Twitter is that it is a totally indexable and open network, unlike Facebook which requires login and access to view, engage and post messages, Tweets are immediately available to be indexed by any spider client of whichever search mechanism.
With the agreement between Google and Twitter to open the “fire hose” feed directly to Google those Tweets will be immediately indexable, therefore the value – and therefore power – of your Tweet and Twitter account has grown exponentially. Even InmanNews offered an interesting take on what it means to real estate.
To be clear, this is not the beginning of the indexing of Twitter – it is merely a more efficient and expeditious way for that indexing to happen. To put it simply – the indexing of Twitter isn’t new, just the means by which it will be indexed – the speed, the efficiency, and the availability will all improve.
With that, I am going to start republishing – as well as rewriting – much of my content directed at the use of Twitter for the real estate industry, best practices, how to get the return on your time invested, and the “how to” of Twitter for Real Estate (and beyond). It’s the return of @mayaREguru and my pro-Twitter message, it’s all about positioning yourself for success in social media for real estate professionals – it’s not rocket science, it’s pretty basic and it’s really all about Twitter as the method to share the information.
As the thought leader, Twitter proponent and connector of all things Twitter – Clint Miller said it best, and a LONG time ago “Twitter is a Cocktail Party” – that’s the simplest way to understand the value and power, true social networking. Clint is posthumously proven to be a true innovator, which many of us already knew. I know he is chuckling down on us all from somewhere in Heaven.
I have told clients, classes, publishers, publications and organizations for a long time how valuable Twitter is to their business growth and development. I think the agreement between Google and Twitter is the perfect way to validate the true quantitative value of Twitter for all those naysayers who always asked “Show me the proof” as they dismissed many of us – it has always been there, if you were willing to see it.
Welcome to 2015, the (deferred since 2007) officially endorsed by Google Year of “The Twitter” for Real Estate.
How are you already using Twitter, or have you abandoned your Twitter account? What are your biggest challenges in embracing and using Twitter? Tell me below in your comments, ask questions, if you need help I will try to offer my expertise.