Social Media for Real Estate Isn’t Complicated

Everyone is making things so complicated!

social media for real estate shouldn't be as big as the sky

The choices are are big as the sky.

Every time you turn around someone is telling you a new network to use, a new platform to try, another vendor to purchase from, and if that were not enough your phone is ringing off the hook with vendors “guaranteeing” top placement on search engines. They will build your SEO, SEM, and possibly another acronym you are yet to learn. The buzzwords abound, and rather than admit we don’t know what everything is, we sign up.

The problem has reached epidemic levels, like a bad pandemic the “You MUST’ves” are everywhere you turn, or look. What do you really need as a real estate agent to succeed in marketing yourself and your business in this world of digital media? Not as much as you think.

I began using “social media” to market my real estate business as soon as I discovered it in 2008. It wasn’t intentional at first, it was a native environment for me having grown up in Silicon Valley and cutting my teeth on Bulletin Board Systems on my Hayes 300 Baud dial-up in 1981. Prior to entering real estate I was a very experienced web designer and developer. Since I coded my own web pages the search engine optimization was something I was keenly aware of and well acquainted with. For me it was a natural process to flow from having already been focused on keyword writing for websites, as well as my background with marketing and advertising which grew from my keen interest in the psychology of consumerism, my brain was pre-programmed to form most communications in manners that the “hot topic” words (call them buzzwords now) were planted and evenly distributed from within the content.

My experience also had helped my thought process evolve into a very regimented strategic processing system. I frequently find myself thinking in “If, Then” statements of a sort – for instance “If I say

what will the reaction be” – therefore usually when I share something on social media an entire analysis has already occurred as my thought process has followed the path of that comment. Usually, because I was once really good at putting my foot in my mouth. Learning to think before I speak, and to listen more has been an important lesson in the last 5 years.

Back to the vendors selling search engine optimization of whatever sort… this frustrates me. So many of my fellow REALTORS are being taken advantage of, because all we ever hear is that we need to use search engine optimization and search engine marketing to keep our pipeline full, to make sure we are generating enough leads to keep our business flowing. The truth is that it’s not that difficult to do. Our job as local experts is the share information on the local area, if we focus on this on a consistent basis then the business will come to you in a variety of forms, including media requests for news stories and other opportunities.

It can be time consuming, and it is not easy to understand how to engage on some networks. For me it is simple, but I am a native and most people are not. We are going to take a look at some of the basics, to help demystify real estate social media. Why am I qualified to write this? I was one of the people that wrote the book, literally, on social media for real estate and how to successfully use it for your business.

Ready to learn?

Real Estate Social Media Outsourcing: Simply Social

Real Estate Social Media Outsourcing: Simply Social

Maya Paveza Real Estate Social Media ExpertIt’s time to announce the latest development for EstateSocial and Maya Paveza (creator of the mayaREguru brand and persona).

Over the last few years the frequency of the request for help “outsourcing social media for real estate” has grown exponentially, and we are now going to meet some of that need.

EstateSocial will start taking reservations for market positions for real estate agents to purchase exclusive rights to have Maya create their content and socialize their real estate business. This will include daily account management, content posting, and even monitoring of potential leads in your market on social channels. We will also “engage” with your audience on your behalf after creating an agreed upon “tone” and “voice” for your social media presence.

Maya Paveza is recognized as one of the thought leaders in social media for real estate and, quite literally, wrote “the book” on social media for real estate in 2009. The NAR CRS Designation selected Maya to present Twitter for Real Estate, she also have presented social media for the IMSD Designation, Active Rain and spoken at numerous conferences for the real estate industry, as well as general social media conferences on the topic of real estate including multiple Coldwell Banker Social Media "RockStar" Panel 2011140Conferences with her friend Jeff Pulver. In 2010 Maya and Human Business Works, a company created by Chris Brogan, created and launched TheHipRoof – a real estate social media educational community (now offline and dormant following Maya’s 2011 ice skating accident in which she broke her hip and arm and was sidelined for more than 18 months).

“I have resisted the demand, under the misconception that outsourcing wasn’t the right way to do it, but with my physical limitations I now need to re-examine a lot of things in my life and my focus. I realized if I really wanted it done right, and to protect the truly qualified and differentiate between the real experts and the masses of “pretenders” who are after the real estate industry like sharks in a feeding frenzy it was time to act. That inspiration came from a recent conversation with my friends Whitney Hoffman and Gloria Bell which reminded me and reignited my joy of social media, we are passionate about social media so rather than fight “the pretenders”, it’s better to be out there and be accessible and affordable, it’s a choice, and it’s about love of the medium and the industry” said Maya in a recent interview with a media publication (not yet published), “I can’t do the day to day activities I used to as a real estate agents, and as hard as I have fought to return to training and coaching, I am getting an enormous push-back because my business isn’t where I was – when I was the #1 Agent in the State for a brand – I am physically unable to do that now. The time offline took me out of the public eye enough to focus on my family, priorities, some consulting work, and to realize I just really enjoy creating and curating content, so why not do it for others and make it accessible, truly affordable and really good quality content curation and engagement, I mean who else has the experience I do – I actually am a REALTOR, an Associate Broker and Salesperson, not some marketer who is targeting the industry, I was in advertising, marketing and technology before I changed my focus to real estate, but it has been my passion – along with technology since I was 10 years old. I am extremely excited to start and looking forward to collaborating with some of my favorite vendors!”

The packages are currently in development, as well as the market definitions but we guarantee that original content will be exclusive to you in your market space and that content will include an original blog post once per week, content curation and sharing on the following platforms Twitter, Facebook, Instagram, Pinterest, Google+ and more, all created and implemented by Maya Paveza herself.

It's all about the friends you makeA focus of all content will be to build organic search engine optimization and reach. The first packages to be offered will be for agents direct to consumers, with future packages for brokers who are focused on recruiting.

Packages will be priced below $500.00/month with a weekly blog post, 4 original Twitter posts per day, 2 times daily Facebook posts, and additional posts on the other platforms. There will be a one time set-up fee to create and/or optimize social media accounts.

For more information email maya (at) mayapaveza.com

It’s All About The Tweet, Says Google

It’s All About The Tweet, Says Google

With the announcement of an agreement between Twitter and Google as written up on VentureBeat, there is some satisfaction at many levels, and a personal one as well, that those of us who have always been staunch supporters of the business use, and value, of Twitter can celebrate with the quiet confidence that “I told you so” isn’t needed to be said, but it obvious in the outcome – this landmark agreement between two technology giants.

Twitter Opens Fire Hose Feed to Google

The Official Twitter Bird Logo

The Value of Twitter for Real Estate
I have been a huge supporter of Twitter, and it’s power for search engine optimization in real time, since I began using the service in 2008. I spent a great deal of time educating the real estate industry on the benefits and value, the pure elegant power that is Twitter. Some would dismiss it, call it a waste of time, but those that “get it” have always seen the power.

Social networks move in and out of vogue with a near constant ebb and flow, but Twitter has remained mostly consistent in what it does, how it does it and the value proposition it has – wide open for use and interpretation. I have been asked many times, in interviews, at conferences, in meetings, while on stage talking about the power of Twitter, what my favorite social network is, it has always been – and still is Twitter.

It’s Always Been “Cool”
Although there have been times when people turned their noses down at my response, and moments when it was not “fashionable” to like Twitter, I have been steadfast in my belief, and my dedication to Twitter and the value it brings the world. The real time citizen reporter power has proven itself time and time again. The mainstream media accepts it, and recognizes the value of the live and real time conversation.

Twitter chats (using tools like Nurph) have become more and more popular ways to communicate ideas, and bring master mind resources together to brainstorm, share and evolve ideas and uses of the platform, of business use cases, and of customer service.  Look for a new Twitter for Real Estate Chat beginning on February 17, 2015 from EstateSocial.com and @mayaREguru.

The Great Twitter “Told You So”
Quietly Twitter has grown it’s business model, and the power of the data it aggregates. Now, in 2015 Google – the powerhouse of search engine optimized data – acknowledges that Twitter has what it has never been able to build – a truly successful, reliable (no more Fail Whale – mostly) and desirable social network. There is quiet satisfaction in this for Twitter, who does a lot of great things (check out their #Transparency initiatives, to see how pro-user they have always been).

I have always deemed Twitter to be the “One Ring” of social media, to connect them all, and I truly believe this proves that point even more. The true value of Twitter is that it is a totally indexable and open network, unlike Facebook which requires login and access to view, engage and post messages, Tweets are immediately available to be indexed by any spider client of whichever search mechanism.

With the agreement between Google and Twitter to open the “fire hose” feed directly to Google those Tweets will be immediately indexable, therefore the value – and therefore power – of your Tweet and Twitter account has grown exponentially.  Even InmanNews offered an interesting take on what it means to real estate.

To be clear, this is not the beginning of the indexing of Twitter – it is merely a more efficient and expeditious way for that indexing to happen.  To put it simply – the indexing of Twitter isn’t new, just the means by which it will be indexed – the speed, the efficiency, and the availability will all improve.

With that, I am going to start republishing – as well as rewriting – much of my content directed at the use of Twitter for the real estate industry, best practices, how to get the return on your time invested, and the “how to” of Twitter for Real Estate (and beyond). It’s the return of @mayaREguru and my pro-Twitter message, it’s all about positioning yourself for success in social media for real estate professionals – it’s not rocket science, it’s pretty basic and it’s really all about Twitter as the method to share the information.

As the thought leader, Twitter proponent and connector of all things Twitter – Clint Miller said it best, and a LONG time ago “Twitter is a Cocktail Party” – that’s the simplest way to understand the value and power, true social networking. Clint is posthumously proven to be a true innovator, which many of us already knew.  I know he is chuckling down on us all from somewhere in Heaven.

I have told clients, classes, publishers, publications and organizations for a long time how valuable Twitter is to their business growth and development. I think the agreement between Google and Twitter is the perfect way to validate the true quantitative value of Twitter for all those naysayers who always asked “Show me the proof” as they dismissed many of us – it has always been there, if you were willing to see it.

Welcome to 2015, the (deferred since 2007) officially endorsed by Google Year of “The Twitter” for Real Estate.

How are you already using Twitter, or have you abandoned your Twitter account? What are your biggest challenges in embracing and using Twitter? Tell me below in your comments, ask questions, if you need help I will try to offer my expertise.